WHITE PAPERS

Video Analytics: Integrate, Capture, Report

GlanceGuide offers a hosted service and back-end Data Warehouse to capture and analyze every video event once viewers press play. The service helps clients make decisions on how to optimize and better monetize video content and ad assets. The results are compiled in reports ranging from average viewing time to interval analysis to audience dropoff. Unique with GlanceGuide Web Video analytics is an Engagement Score, a single number measuring the overall quality of viewers’ experiences with a particular video, ad or ad/content interaction. Beneficiaries of the GlanceGuide web video anaytics include:

• Publishers – who can increase video plays, loyalty, site traffic and revenue.
• Advertisers – who get the right ads to the right viewers.

3 Keys to Optimizing and Monetizing Content and Ads With GlanceGuide’s Web Video Analytics

Online video is exploding. According to comScore, Americans viewed 11.5 billion online video streams in March 2008. As a website publisher, how can you figure out which videos are working and not working on your most valuable property, your front page? The Wall Street Journal reported on May 5 that there is $11.12 billion in online advertising revenue up for grabs this year. How can you do a better job of placing the right ad with the right video, and increase the viewing of both? And as an advertiser, how can you create ads that are more engaging and get viewed more often? This whitepaper describes three approaches to getting more from the videos and ads on your website:

• Optimize Play Lists
• Increase Ad Sales
• Create Better Ads

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