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Online video, which accounted for 5 per cent of traffic in 2005 will represent 30 per cent of all information transferred via the internet by the end of this year, and 50 per cent by 2012.

Source: Cisco

80% of those who watch online video have seen a video ad at some point, leading 31% to check out the advertiser's Web page and 12% to make a purchase.
Source: Online Publishers Association Survey
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