GLANCEGUIDE SOLUTION - HOW IT WORKS

Whether you are a content or ad provider, GlanceGuide’s patent pending technology is your solution. Here’s how it works:

Architecture

Out-of-the-Box Integration

  • GlanceGuide provides a simple API to integrate with your media player. (For clients of our partner, thePlatform.com, it just takes two lines of code – it’s that easy!) This allows you to begin viewing reports within days of starting your pilot.

Sophisticated Analytics, Customized for Video

  • Once the video starts, GlanceGuide tracks over 20 events while a viewer is watching, such as play video, pause, change sound levels and show full screen.
  • GlanceGuide’s patent pending technology captures these events and sends intelligent messages to our hosted service.
  • We process the messages in our hosted service for further in-depth analysis but also keep the most important events in memory for real-time reports.

myGlanceGuide

  • Each Client has a secure login to their customized myGlanceGuide. There is a wide array of reports, such as Reach, Average Viewing Times, Beginning-to-End Views, Audience Loss, Segment Analysis, Referring Sites, Geography, and Ad Conversions.
  • All reports are available for video, ads, and for the interaction between video and ads. The dashboard is a summary of activity site-wide. Detailed reports compare categories that you define based on how your site is organized.
  • GlanceGuide’s Customized Reporting includes exports of the data for integration into a Client’s internal reporting system.

And there’s more. . .
For a more detailed description of GlanceGuide video analytics and metics reports, please contact us.

Teen

US Online Ad Spending is forecasted to increase from $19.5 Billion in 2007 to $36.5 Billion in 2011.

Source: Advertising Age

Seventy-five percent of all Internet users are viewers of online video, and that will increase to 88% in the next three to four years.

Source: ComScore

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