VIDEO METRICS FOR MEDIA BUYERS & PLANNERS

GlanceGuide’s video analytics measure advertisements independently from videos. We provide reports based on a specific ad, on a group of ads, on a brand, or on an ad campaign. We also offer sophisticated comparisons on how any ad or category of ad performs against a video or group of videos, so you can better target your message.

GlanceGuide’s solution can provide viewership and audience data from the Internet in a customized format similar to that of television. This provides the ability to measure the effectiveness of an ad campaign across mediums – providing accountability to video advertising placed on the Internet, TV, mobile, and other outlets.

GlanceGuide understands that media buyers and planners are responsible for accounting for advertiser’s budgets, and need answers to questions such as:

• Where did people come from who watched the videos and ads, and what was their engagement?
• How many hours were audiences watching each video and ad: in total; by segment; at the same time?
• What was the ad exposure for an online video ad campaign, so that I can determine the GRP?
• Which audience groups for online video have higher viewing times?

For a demonstration and information on subscribing to GlanceGuide, please contact us.