VIDEO ANALYTICS FOR VIDEO PUBLISHERS

GlanceGuide provides video publishers with content and advertising video metrics.

With the explosion in online video, publishers want to showcase compelling content, and draw more viewers into their site. Popular videos bolster viewer loyalty and attract advertisers. Being able to measure what viewers are actually doing with your videos provides you with the ability to:

• Find out how long videos are watched
• Give viewers the videos they want to see
• Optimize playlists
• Find out where viewers are coming from
• Determine if viewers come back again
• Measure the viral aspect of a video
• Figure out the best part of a video to place an ad

GlanceGuide’s service gives publishers the analytics they need to do optimize video assets, and monetize the assets with advertising. We provide reports such as:

• Average Viewing Time
• Reach
• Interval Analysis
• Top Videos
• Top Referring Domains
• Top Visitor Countries
• Beginning-to-End Views (see sample report below)

GlanceGuide’s service takes it one step further – providing an analytic to measure the quality of viewing experience. It’s called an Engagement Score, and it provides a single, comprehensive number that measures the quality of the viewers’ experience across four key areas: Attention, Interaction, Community and Loyalty. GlanceGuide’s Engagement Score weights factors such as how much the viewer is paying attention, interacting with the player or sharing the video with friends, as well as how often they return to the publisher’s site to view more videos. With GlanceGuide vidoe metrics, you'll find out what happens after the viewer presses play.

GlanceGuide’s White Paper offers more detailed information, or please contact us.