VIDEO ANALYTICS FOR VIDEO ADVERTISERS

Increase your advertising effectiveness

As video advertising moves from TV to the web, measurement of performance moves from being panel-based to census-based. GlanceGuide captures every interaction a viewer has with an ad, a capability not available for TV. With the ability to actually measure how viewers are responding to ads, you are now able to:

• Figure out which ads are working and not working
• Find out if your ads are reaching your audience
• Track ad campaigns, and compare different websites and syndicators
• Optimize the placement of ads
• Determine how to make your ad policy more effective
• Analyze whether an ad is placed with the right content
• Better target ads to match viewer interests
• Decide where best to spend your ad dollars

GlanceGuide’s service gives advertisers the reporting you need to take advantage of these video metrics. GlanceGuide reports specifically for advertisers include:

• Ad Exposure Frequency
• Effective Video Ad Hours
• Ad Content Interaction
• Audience Loss with Synchronized Video (example below)

GlanceGuide’s service takes the reporting one step further – providing an analytic to measure the quality of viewers’ engagement with both a publisher’s content and the advertiser’s ads. It’s called an Engagement Score, and it provides a single, comprehensive number that measures the quality of the viewers’ experience across four key areas: Attention, Interaction, Community and Loyalty.

GlanceGuide’s service allows an advertiser to measure the ads themselves, separately from the videos they are played in. As with videos, advertisers want to measure not just the accounting number of plays, but also obtain detail-level viewing metrics and summary-level engagement scores. GlanceGuide can also compare how ads perform on different videos, to help you fine-tune the ad placements. Our reports help you get video advertisements to the right audience at the right time.

GlanceGuide’s White Paper offers more detailed information, or please contact us.