VIDEO ANALYTICS FOR SOCIAL MEDIA NETWORKS

GlanceGuide’s video analytics lets users see how their friends are enjoying videos posted on a homepage. It also enables social media networks to measure how their videos are performing. User profiles augment the analysis with demographic data, to help you target the right message to the right user.

GlanceGuide video analytics can help web 2.0 communities and social media networks provide independently verified video views, combined with reach & frequency, to assist your sales team in attracting advertisers.

GlanceGuide helps social media networks measure how long users viewed their videos, how much they interacted with the video, and where they stopped watching. Unlike traditional forms of advertising such as television, GlanceGuide video metrics make it easier for advertisers to see how engaged an audience is by how long and how actively they watch a video.

For a demonstration and information on subscribing to GlanceGuide, please contact us.

SocialMedia
More than three quarters of company respondents say that the importance of online customer engagement to their organisations has increased in the last 12 months.

Source: e-consultancy

The most frequently cited benefits for companies implementing customer engagement initiatives are 'improved customer loyalty' and 'increased revenue'.

Source: e-consultancy

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