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Approximately half of the viewers who watch TV programs online are using the web as a replacement for watching those programs on traditional TV.
Source: Integrated Media Measurement

73% – or 137 million American Internet users are watching video online monthly. And by the end of the year, estimates are 154 million, or 80% of Internet users, will be watching online video.
Source: eMarketer

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Reason For Interest	Video Publishers Video Advertisers Social Media Networks Media Planners & Buyers Other (Please explain)

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