How to measure viewer engagement in a way that gives a web video publisher the information they need to increase traffic and maximize advertising dollars? Collider.com found it in GlanceGuide’s unique “engagement score.” Steve Weintraub, Editor-in-Chief of Collider.com, a popular movie website, says...
National Association of Broadcasters Show April 14-17, 2008, Las Vegas, NV
GlanceGuide was a premier partner in thePlatform Partner Pavilion at this year’s NAB Show...
U.S. Internet Users Viewed 11 Billion Videos Online in April, 2008.
source: comScore
The Walt Disney Co. expects to collect $1 billion in revenue from online content this fiscal year, a significant rise from estimates for fiscal 2007
source: Associated Press
By 2011, U.S. online video advertising spending will grow to a projected $4.3 billion, representing 10% of total advertising spending.