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GlaceGuide’s Engagement Scores with Collider.com

Palo Alto, CA, May 22, 2008

How to measure viewer engagement in a way that gives a web video publisher the information they need to increase traffic and maximize advertising dollars? Collider.com found it in GlanceGuide’s unique “engagement score.” Steve Weintraub, Editor-in-Chief of Collider.com, a popular movie website, says, “We knew people loved watching movie clips on Collider.com, but with GlanceGuide web video metrics, we can now show advertisers our high engagement, and that almost seventy percent of our viewers watch these movie clips beginning-to-end – that’s something we can’t get from Google Analytics.”

Weintraub’s comments followed several months of utilizing GlanceGuide’s sophisticated web video analytics – analytics that capture all the events and interactions when a viewer watches a video online. Weintraub was impressed with the ability to track the most popular videos, who is watching what, for how long, and added, “That’s something that will increase our advertising revenues moving forward.”

GlanceGuide is the leader in web video analytics for three reasons: it has developed the best back-end data warehouse, customized for video; it has designed an out-of-the box integration solution that works (and for thePlatform partners, it just takes two lines of code); and it has an engagement score analytic – a one number score that measures the quality of viewing, and compares the interaction between content and ads. “GlanceGuide video metrics provides a lift in advertising revenue for both publishers and advertising networks,” says Tom Jasek, VP of Marketing for GlanceGuide. “GlanceGuide’s engagement scoring for Collider.com showed them the video streams that would work best for both pre-roll and mid-roll advertising, allowing the right message to get to the right viewer” says Jasek.

About GlanceGuide
GlanceGuide offers a hosted service for web video analytics that captures every event when a viewer watches a video with a media player, including interactions like load video, play, change sound levels, and show full screen. These events are then analyzed with a statistical engine, and shown in a series of online reports. GlanceGuide’s video analytics and engagement metrics help advertisers, publishers, and media planners and buyers simplify the complex task of measuring online video and television programs aired online. With GlanceGuide’s hosted service, clients can make decisions on how to optimize and better monetize their video content and ad assets.
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