GlanceGuide Shows Support for Adobe 'Strobe'
Tuesday, May 12, 2008

Web video analysis at a glance
Friday, November 7, 2008

Vicki Thompson GlanceGuide ranks video clips on a site relative to one another according to how users interact with them.

What they do: GlanceGuide Inc. offers video analytics software that Web advertisers and video publishers can use to see how users are interacting with online video and advertising. Among other information, the company ranks videos based on an “engagement score” which shows how various clips on a site rank relative to one another.

How they make money: GlanceGuide is a hosted service. Clients subscribe monthly for reports on video and ad performance on their Web sites.

Business or technology they could disrupt: As online video displaces traditional television video, GlanceGuide’s technology will provide a more detailed analysis of how viewers are responding.

Management team: Indra Mohan, co-founder & CEO, most recently was the CEO of Enigmatec Corp. Before that he was the founder and CEO of startups Contivo Inc. and Interweave Software Inc.; Desikan Jagannathan, co-founder, vice president engineering and chief technology officer, was the founder and CTO of Gainboard Systems Inc. and worked with Mohan at Interweave; Tom Jasek, vice president marketing, worked previously at Tibco Software Inc.; Kevin T. O’Donnell, vice president operations, worked at Enigmatec and previously served as a systems architect and in senior IT management roles for various Wall Street firms including Lehman Brothers, Reuters/Instinet, and Merrill Lynch.