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Approximately half of the viewers who watch TV programs online are using the web as a replacement for watching those programs on traditional TV.
Source: Integrated Media Measurement

73% – or 137 million American Internet users are watching video online monthly. And by the end of the year, estimates are 154 million, or 80% of Internet users, will be watching online video.
Source: eMarketer

GlanceGuide at thePlatform Partner Pavilion at NAB
National Association of Broadcasters Show April 14-17, 2008, Las Vegas, NV

GlanceGuide was a premier partner in thePlatform Partner Pavilion at this year’s NAB Show. In one of the hottest areas of broadband video, GlanceGuide offers a hosted service for web video analytics that captures every event when a viewer watches a video, including interactions like load video, play, change sound levels, and show full screen. With this data on video and ad usage, you can make better decisions on how to optimize and better monetize video content and ad assets. GlanceGuide is now integrated with thePlatform's media player. It only takes two lines of code to start using the service, and begin seeing what viewers are doing with your videos.

Download the Data Sheet for more details.

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